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These files are maintained strictly for historical reference, research, and recordkeeping purposes, and the content has not been altered or updated since archiving. Content on this site may not meet current digital accessibility standards. If you require an alternative, accessible format of any information found on this site, please contact Bruce Jones, bjones@ucsd.edu to request an accommodation.
I thought this is a very timely article after Vygotsky/Sapir/Whorf/
Saussure discussions.
Best,
Serpil S. Fox
http://www.sciencedaily.com/releases/2010/11/101103111206.htm
The paper appears in the Journal of Experimental Social Psychology.
"Charlemagne is reputed to have said that to speak another language
is to possess another soul," says co-author Oludamini Ogunnaike, a
graduate student at Harvard. "This study suggests that language is
much more than a medium for expressing thoughts and feelings. Our
work hints that language creates and shapes our thoughts and
feelings as well."
Implicit attitudes, positive or negative associations people may be
unaware they possess, have been shown to predict behavior towards
members of social groups. Recent research has shown that these
attitudes are quite malleable, susceptible to factors such as the
weather, popular culture -- or, now, by the language people speak.
"Can we shift something as fundamental as what we like and dislike
by changing the language in which our preferences are elicited?"
asks co-author Mahzarin R. Banaji, the Richard Clarke Cabot
Professor of Social Ethics at Harvard. "If the answer is yes, that
gives more support to the idea that language is an important shaper
of attitudes."
Ogunnaike, Banaji, and Yarrow Dunham, now at the University of
California, Merced, used the well-known Implicit Association Test
(IAT), where participants rapidly categorize words that flash on a
computer screen or are played through headphones. The test gives
participants only a fraction of a second to categorize words, not
enough to think about their answers.
"The IAT bypasses a large part of conscious cognition and taps into
something we're not aware of and can't easily control," Banaji says.
The researchers administered the IAT in two different settings:
once in Morocco, with bilinguals in Arabic and French, and again in
the U.S. with Latinos who speak both English and Spanish.
In Morocco, participants who took the IAT in Arabic showed greater
preference for other Moroccans. When they took the test in French,
that difference disappeared. Similarly, in the U.S., participants
who took the test in Spanish showed a greater preference for other
Hispanics. But again, in English, that preference disappeared.
"It was quite shocking to see that a person could take the same
test, within a brief period of time, and show such different
results," Ogunnaike says. "It's like asking your friend if he likes
ice cream in English, and then turning around and asking him again
in French and getting a different answer."
In the Moroccan test, participants saw "Moroccan" names (such as
Hassan or Fatimah) or "French" names (such as Jean or Marie) flash
on a monitor, along with words that are "good" (such as happy or
nice) or "bad" (such as hate or mean). Participants might press one
key when they see a Moroccan name or a good word, and press another
when they see a French name or a bad word. Then the key assignments
are switched so that "Moroccan" and "bad" share the same key and
"French" and "good" share the other.
Linguist Benjamin Lee Whorf first posited in the 1930s that
language is so powerful that it can determine thought. Mainstream
psychology has taken the more skeptical view that while language
may affect thought processes, it doesn't influence thought itself.
This new study suggests that Whorf's idea, when not caricatured,
may generate interesting hypotheses that researchers can continue
to test.
"These results challenge our views of attitudes as stable," Banaji
says. "There still remain big questions about just how fixed or
flexible they are, and language may provide a window through which
we will learn about their nature."
Ogunnaike, Dunham, and Banaji's work was supported by Harvard's
Weatherhead Center for International Affairs and the Mellon Mays
Foundation.
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