Re: [xmca] sorry for the diversion...

From: Mike Cole (
Date: Fri Jun 23 2006 - 08:42:47 PDT

Think I'll take up Kevin O'Connor's article first, as exciting as the idea
of death
being my ideal of perfection is. Of course, this conclusion could follow
Al Gore's impressive presentation of the race toward destruction of the
in "An inconvenient truth."

The way search engines use semantic connections to make money has its
lighter moments.

On 6/23/06, Phil Chappell <> wrote:
> The reviews for a change say it all...
> Editorial Reviews
> From Publishers Weekly
> French-born marketing consultant and psychoanalyst Rapaille takes a
> truism—different cultures are, well, different—and expands it by
> explaining how a nation's history and cultural myths are
> psychological templates to which its citizens respond unconsciously.
> Fair enough, but after that, it's all downhill. Rapaille intends his
> theory of culture codes to help us understand "why people do what
> they do," but the "fundamental archetypes" he offers are just trumped-
> up stereotypes. He often supports jarring pronouncements ("The
> Culture Code for perfection in America is DEATH") with preposterous
> generalizations and overstatements, e.g., Japanese men "seem utterly
> incapable of courtship or wooing a woman." Writing with the naïveté
> of someone who has learned about the world only through Hollywood
> films, he seems unaware that every person living within a nation's
> borders doesn't necessarily share the same cultural biases and
> references. Rapaille's successful consulting career is evidence that
> he's more convincing in the boardroom than he is on the page. Amid
> the overheated prose and dubious factoids, it's easy to overlook the
> book's scattered marketing proposals and employee-management tips.
> (June 6)
> Copyright (c) Reed Business Information, a division of Reed Elsevier
> Inc. All rights reserved.
> Review
> "This book is just plain astonishing! Filled with profound insights
> and ideas that have enormous consequences for today's organizations.
> If you want to understand customers, Constituencies, and crowds, this
> book is required reading."
> --Warren Bennis, Distinguished Professor of Business, University of
> Southern California and author of On Becoming a
> Leader_______________________________________________
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