Yeah, the sig of the second review makes an ironic promonotory. what-ev.
bb, whoever and the author of this email.
On Friday 23 June 2006 9:24 am, Phil Chappell wrote:
> The reviews for a change say it all...
> Editorial Reviews
> From Publishers Weekly
> French-born marketing consultant and psychoanalyst Rapaille takes a
> truism—different cultures are, well, different—and expands it by
> explaining how a nation's history and cultural myths are
> psychological templates to which its citizens respond unconsciously.
> Fair enough, but after that, it's all downhill. Rapaille intends his
> theory of culture codes to help us understand "why people do what
> they do," but the "fundamental archetypes" he offers are just trumped-
> up stereotypes. He often supports jarring pronouncements ("The
> Culture Code for perfection in America is DEATH") with preposterous
> generalizations and overstatements, e.g., Japanese men "seem utterly
> incapable of courtship or wooing a woman." Writing with the naïveté
> of someone who has learned about the world only through Hollywood
> films, he seems unaware that every person living within a nation's
> borders doesn't necessarily share the same cultural biases and
> references. Rapaille's successful consulting career is evidence that
> he's more convincing in the boardroom than he is on the page. Amid
> the overheated prose and dubious factoids, it's easy to overlook the
> book's scattered marketing proposals and employee-management tips.
> (June 6)
> Copyright © Reed Business Information, a division of Reed Elsevier
> Inc. All rights reserved.
> “This book is just plain astonishing! Filled with profound insights
> and ideas that have enormous consequences for today’s organizations.
> If you want to understand customers, Constituencies, and crowds, this
> book is required reading.”
> --Warren Bennis, Distinguished Professor of Business, University of
> Southern California and author of On Becoming a
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