A book is created in the normal hardcopy way and then sold, under various
arrangements, to electronic publishers.
The value in doing this is that the reader still has the filtering function
of the imprint even if they want to download a book from the Internet (which
is cheaper, easier to carry if it's a fat book, available anywhere, etc).
Those who want traditional books can get them.
My publisher MIT Press is experimenting with these arrangements. They are
going publish Information Ecologies electronically so I'll know more after
that happens.
HTML is probably going to be the way most electronic book publishing
happens. Nuvomedia which does Rocketbooks, for example, has a proprietary
HTML they use.
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Bonnie
Bonnie A. Nardi
Design Anthropologist
AT&T Labs West
75 Willow Road
Menlo Park, CA 94025
(650) 463-7064
nardi who-is-at research.att.com
fax:(650) 327-3796
www.best.com/~nardi/default.html