[Xmca-l] Re: The Semiotic Stance.pdf

[Ma, James (james.ma@canterbury.ac.uk)]

Following Larry's last point "The iconicity of the metaphor is thus part OBJECTIVE and part SUBJECTIVE", what about metonym icons - are they also INTERSUBJECTIVE? For example, No.10 Downing Street is a metonym for the British government.

James



________________________________
From: xmca-l-bounces@mailman.ucsd.edu <xmca-l-bounces@mailman.ucsd.edu> on behalf of Lplarry <lpscholar2@gmail.com>
Sent: 30 June 2016 16:46
To: Martin John Packer; eXtended Mind, Culture, Activity
Subject: [Xmca-l] Re: The Semiotic Stance.pdf

Not sure if others are reading this fascinating article on the semiotic stance.
The first few pages offer multiple examples of *thirds* that illuminate the complexity of this notion for interpretation.
When discussing Peirce's thirds as 3 components that are a single phenomenal unit, it is equally important to focus on Peirce's further discussions of the iconic component as dividing into (image-icons) (diagrammatic-icons) and (metaphoric-icons)
Image icons are qualitative imitation
Diagrammatical icons are structural analogy
Metaphoric icons refer to parallelism.

Icon images will have some objective correspondence with the signifier (representamen) and the signified (object)

Diagram icons will also have some objective correspondence with signifier and signified.

With Metapor icons the correspondence may be (perceptually) or (experientially) constituted on the basis of a parallelism.

Franson Manjali indicates Percean *units* as *thirds* form a continuum starting from those having a maximum of objective correspondence between the object and the (spatial/temporal) form of the signifier/representamen as in the case of the image-icon, and moving by degrees to the *arbitrary* or (law-like) symbol, where such an objective correspondence is almost absent.
In this continuum the metaphor-icon occupies a middle position, the nature of the correspondence being a parallelism that is subjectively (felt).

The iconicity of the metaphor is thus part OBJECTIVE and part SUBJECTIVE.
The via media way.


Sent from my Windows 10 phone

From: Martin John Packer