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[xmca] Fwd: HASTAC and the MacArthur Foundation launch 2010 Digital Media and Learning Competition on "Reimagining Learning."

---------- Forwarded message ----------
From: UCHRI <uchri@uci.edu>
Date: Wed, Dec 16, 2009 at 2:11 PM
Subject: HASTAC and the MacArthur Foundation launch 2010 Digital Media and
Learning Competition on "Reimagining Learning."
To: mcole@ucsd.edu

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*Durham, NC and Irvine, CA – December 16, 2009.* The John D. and Catherine
T. MacArthur Foundation, in collaboration with the University of California,
Irvine, Duke University and the virtual network HASTAC, today launched the
third annual open-call competition that will provide $2 million in awards to
innovators shaping the field of digital media and learning. President Obama
named the Digital Media and Learning Competition as part of his initiative
to improve education in math and science in a speech on November 23rd. The
competition is supported through a grant to the University of California,
Irvine and administered by HASTAC.

The competition seeks designers, inventors, entrepreneurs, researchers, and
others to build digital experiences—the learning labs of the 21st
century—that help young people interact, share, build, tinker, and explore
in new and innovative ways. In a new component for 2010, Sony Computer
Entertainment America (SCEA) and Electronic Arts (EA), in cooperation with
Entertainment Software Association and Information Technology Industry
Council, will team with the competition to support the development of new
science and math-related levels or adventures in popular existing games.

There are two types of awards. Detailed information about these awards can
be found online at

• Learning Lab Designer awards, which will range from $30,000-$200,000, are
for learning environments and digital media-based experiences that allow
young people to grapple with social challenges through activities based on
the social nature, contexts, and ideas of science, technology, engineering.

• Game Changers awards, which range from $5,000-$50,000, are for creative
levels designed with either LittleBigPlanet™ or Spore™ Galactic Adventures
that offer young people engaging game play experiences and that incorporate
and leverage principles of science, technology, engineering and math for

Each category will include several Best in Class awards selected by expert
judges, as well as a People’s Choice Award selected by the general public.
The online application system will open on January 7 and will include three
rounds of  submissions, with public comment at each stage. In February 2010,
a special competition will be opened up to youth from ages 12-17.

"Digital media provides an important opportunity to re-imagine learning in
the 21st century," said Connie Yowell, Director of MacArthur's education
grantmaking. "Through the competition, we may find that games such as
LittleBigPlanet™ and Spore™, which offer opportunities for collaborative and
complex problem solving, can be powerful tools to engage the next generation
in science, technology, engineering and math - in and out of the classroom.
By working with Sony Computer Entertainment America and Electronic Arts, the
digital media and learning competition will be able to tap into the
innovation and scale of private industry to advance teaching and learning."

Information about applying for the competition can be found online at
The website includes details about timeline, application requirements,
project descriptions from the first two Digital Media and Learning
Competitions, and opportunities for asking questions, following blogs and
news feeds, and learning more about the competition.

"Learning labs promote learning together with others, by interactively
doing, trying, sometimes failing. They help us to reimagine and expand our
understanding of learning across all domains of knowledge," said Cathy N.
Davidson, Duke University Professor Davidson, along with David Theo
Goldberg, Director of the University of California Humanities Research
Institute, are co-founders of HASTAC and manage the competition as a team.

"We're thrilled by the opportunity to participate and support the Game
Changers competition. If you provide creative people with the right tools,
great technology, and a collaborative environment, amazing things can
happen," said Jack Tretton, president and CEO of Sony Computer Entertainment
America. "We’re extremely excited to have LittleBigPlanet™ and PS3 serve as
the vehicle for this national challenge and we greatly look forward to all
the new innovations that will come out of this as a result."

"Video games from the Spore™ franchise innately embody the themes of
learning, exploration and creation of scientific and educational
curriculum," said Lucy Bradshaw, Vice President and General Manager of
Maxis. "Thousands of Spore players have already re-created stunning gameplay
around real science such as protein synthesis and dinosaurs using the
Adventure Creator Tool within Spore™ Galactic Adventures. We look forward to
offering this Adventure Tool in the Game Changer competition to provide an
entirely new group of young minds with a new way to embrace science and
education, but through a familiar avenue like video games."

The 2010 Competition winners will join an existing community of 36 awardees
from 2007 and 2008, including a video blogging project for young women in
Mumbai, India; a cutting-edge mobile phone application that lets children
conduct digital wildlife spotting and share that information with friends; a
project that leverages low-cost laptops to help indigenous children in
Chiapas, Mexico learn by producing and sharing their own media creations;
and an online platform for 200 classrooms around the world that allows young
people to monitor, analyze, and share information about the declining global
fish population.

The Digital Media and Learning Competition is funded by a grant from the
MacArthur Foundation to the University of California Humanities Research
Institute and Duke University and is administered by the Humanities, Arts,
Science and Technology Advanced Collaboratory (HASTAC), a virtual network of
learning institutions. The competition is part of MacArthur’s digital media
and learning initiative, which is designed to help determine how digital
technologies are changing the way young people learn, play, socialize, and
participate in civic life. Answers are critical to education and other
social institutions that must meet the needs of this and future generations.


Media contacts:
Mandy Dailey, HASTAC, mandy.dailey@duke.edu, tel. (919) 681-8897.
Jen Humke, MacArthur Foundation, jhumke@macfound.org, tel. (312) 726-8000.

Duke University • 15 Franklin Center, Box 90403 • Durham, NC 27708-0403 •
Phone (919) 681-8897 • Fax (919) 684-8749
hastac@duke.edu • www.hastac.org • www.twitter.com/hastac
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