Swatch Internet Time
What is Internet Time?
Current Internet Time: who-is-at 037
Internet Time represents a completely new global concept of time:
No Time Zones.
No Geographical Borders.
Swatch has divided the virtual and real day into 1000 "beats". One Swatch
beat is the equivalent of 1 minute 26.4 seconds. That means that 12 noon in
the old time system is the equivalent of who-is-at 500 Swatch beats. Okay, so how can
a surfer in New York, or a passenger on a transatlantic flight know when it
is who-is-at 500 Swatch Beats in Central Europe for example? How can the New York
surfer make a date for a chat with his cyber friend in Rome? Easy, Internet
Time is the same all over the world.
How is this possible? We are not just creating a new way of measuring time,
we are also creating a new meridian in Biel, Switzerland, home of Swatch.
Biel Mean Time (BMT) will be the universal reference for Internet Time. A
day in Internet Time begins at midnight BMT ( who-is-at 000 Swatch Beats) (Central
European Wintertime).
The meridian is marked for all to see on the façade of the Swatch
International Headquarters on Jakob-Staempfli Street, Biel, Switzerland. So
it is the same time all over the world, be it night or day, the era of time
zones has disappeared.
The BMT meridian was inaugurated on 23 October 1998 in the presence of
Nicholas Negroponte, founder and director of the Massachusetts Institute of
Technology`s Media Laboratory.
To learn more visit Swatch.
http://www.swatch.com/navi/fs_navi.html
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This archive was generated by hypermail 2b29 : Thu Jun 01 2000 - 01:01:36 PDT